Lifetouch restructuring includes unspecified number of staff reductions

GaryPageau , ,
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Lifetouch parent company Shutterfly, in a statement, has confirmed numerous industry reports that the leading school and retail portrait company has again reduced its headcount and consolidated some sales regions. Private messages shared with the Dead Pixels Society say the layoffs have come in two waves, with 121 persons affected in early January, and another 220+ fired this week.

According to the statement:

Over the past several weeks, Lifetouch has announced a series of organizational changes to reset our cost and profitability structures, and put us in a better position to effectively serve our customers.  Included in these changes were a restructuring of our selling organization, a consolidation of field and home office leadership, and the closure of select Lifetouch Studio locations across the country.  As the business continues to rebuild post-pandemic, we have strong momentum coming off of Q4, and the teams are hard at work preparing for our Spring and Fall seasons.

Todd Marshall, who headed up the Lifetouch business as general manager since 2020, was quietly replaced by an outsider, Ken Murphy, in January.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.